Tiger of Sweden, a renowned fashion brand set to celebrate its 120th anniversary in 2023, has announced the appointment of Laura Perez-Ferrer as its new Chief Commercial Officer. This strategic move is part of the company’s global growth strategy. In addition, Harkiran Mann has been named as the new Product Director. With these key additions, Tiger of Sweden now has a complete management team, which includes CEO Linda Dauriz, Creative Director Bryan Conway, CMO Janine Konietzke, and CFO Martin Settergren.
Laura Perez-Ferrer brings a wealth of experience to her new role. Having held leadership positions at prestigious brands such as Hugo Boss, Nike, and Salvatore Ferragamo, she has gained valuable expertise in the retail industry, particularly in the premium and luxury segment. During her time at Salvatore Ferragamo as Retail Director, Perez-Ferrer developed strong international connections and a deep understanding of the market. CEO Linda Dauriz praised Perez-Ferrer’s exceptional background, ambition, and network, stating that she is the perfect candidate to further strengthen the brand’s future.
In her new role, Perez-Ferrer will primarily focus on Tiger of Sweden’s international strategy, with a particular emphasis on key fashion capitals like London, Paris, and Milan. While the brand already enjoys momentum in German-speaking countries and Scandinavia, it aims to expand its presence across the globe. Perez-Ferrer sees significant potential in Asia, specifically in South Korea and Japan, as well as in North America.
With 120 years of experience in tailoring and a strong reputation in the fashion industry, Tiger of Sweden possesses valuable assets that will support its international expansion. Perez-Ferrer emphasizes the importance of a skilled and passionate team in reaching the brand’s global community. By bringing together talented individuals, the brand aims to further strengthen its presence in the premium segment worldwide.
These recent executive appointments clearly demonstrate Tiger of Sweden’s commitment to driving global growth and expanding its reach in key markets. With a complete management team in place and experienced leaders at the helm, the brand is well-positioned for success in the years to come.
Useful Links:
1. Tiger of Sweden’s International Expansion Strategy
2. Interview with Laura Perez-Ferrer
