Tiffany, the iconic American luxury brand, has recently made a noteworthy move under its new management team at LVMH (Moët Hennessy Louis Vuitton) by announcing Rosé, a member of the popular K-pop group, Blackpink, as its new brand ambassador. With her debut appearance, Rosé will be seen wearing Tiffany’s latest collection known as Tiffany City Hardwear.
Expressing her excitement about this collaboration, Rosé revealed that she has always admired wearing Tiffany jewelry and feels honored to be a part of such an iconic brand. In the campaign, she will showcase the collection’s stunning graphic 18k yellow and rose gold links, which are beautifully adorned with pavé diamonds. This campaign also marks a strategic move by Tiffany to increase the visibility of gold jewelry, alongside its renowned silver pieces.
What makes this announcement even more significant is its acknowledgment of the importance of the Asian millennial market to Tiffany. Blackpink, the K-pop sensation, has garnered tremendous popularity and success worldwide, with their single charting high on the esteemed Billboard Hot 100. By selecting Rosé as their brand ambassador, Tiffany aims to tap into this immense market and strengthen its presence among Asian millennials.
Interestingly, Rosé is not new to the world of brand endorsements. She is already a global brand ambassador for Yves Saint Laurent, which is a major rival brand of LVMH. Similarly, another member of Blackpink, Jisoo, serves as a global ambassador for Christian Dior, a prominent fashion house under the LVMH umbrella. This demonstrates the immense talent and appeal of the members of Blackpink.
Tiffany, founded in 1837, has established itself as a symbol of elegance and luxury worldwide. With over 300 retail stores scattered across the globe and a workforce of more than 13,000 employees, Tiffany continues to cater to the desires of discerning customers.
This significant collaboration between Tiffany and Rosé comes after an extended period of negotiations and a legal battle. In January of this year, LVMH successfully acquired Tiffany for a staggering $15.8 billion, thereby further solidifying its presence in the luxury goods market.
Overall, Tiffany’s partnership with Rosé as its brand ambassador not only highlights the brand’s new strategy of promoting gold jewelry but also reinforces its commitment to capturing the attention of the Asian millennial demographic. This collaboration adds another milestone to Tiffany’s rich history and sets the stage for further growth and success in the luxury industry.
Useful links:
1. Tiffany Official Website
2. Billboard Hot 100 Chart
