Tiffany, the renowned American jeweler, has made its debut on Paris’s prestigious Rive Gauche with the opening of its first boutique. The store, located within the iconic Bon Marché department store, is owned by LVMH, the parent company of Tiffany. This significant milestone comes as the brand undergoes a transformation under the leadership of Michael Burke and Alexandre Arnault following its acquisition by LVMH last year.
Situated on the ground floor of Bon Marché in the affluent neighborhood of Saint Germain, the new Tiffany boutique covers an area of 86 square meters. The store’s impeccable design incorporates various shades of Tiffany blue throughout, offering a visually stunning experience. The interior showcases curvilinear walls made of pearly plaster, complemented by the signature New York azure. It seamlessly blends elements of Haussmannian architecture, the Eiffel Tower, and Manhattan skyscrapers. The brushed and geometric gold display cases add a touch of elegance to the serene setting.
A standout feature of the boutique is the dazzling diamond sculpture created by Hugh Dutton. Crafted in etched glass, the sculpture beautifully captures the iconic cut of Tiffany & Co.’s round brilliant-cut diamonds. The store also showcases a range of radiant diamonds and the brand’s iconic collections, including Tiffany T1 and Tiffany City HardWear. Taking center stage is the exquisite “Bird on the Rock” brooch by French designer Jean Schlumberger, which exudes refinement and whimsy.
To merge the “poetry of the Parisian and New York landscapes,” Tiffany has incorporated digitally animated display cases in the store. These interactive displays allow visitors to virtually try on the Bird on a Rock brooch and share the images on social networks, offering a modern twist to the shopping experience.
This new Tiffany boutique at Bon Marché Rive Gauche marks the brand’s seventh store in France, further solidifying its presence in the country. With its strategic location and stunning design, the boutique is set to attract discerning shoppers in search of exquisite jewelry and a unique shopping experience. As Tiffany continues to redefine its image under LVMH’s guidance, the Rive Gauche boutique serves as a testament to the brand’s commitment to innovation, artistry, and timeless elegance.
Useful links:
Tiffany & Co. Official Website
LVMH Official Website
