THG’s commerce tech division, Ingenuity, has recently announced a new strategic alliance with PwC, the renowned international professional services giant. This collaboration aims to provide brands across different sectors and categories with the means to design, build, and manage immersive online customer experiences. By joining forces, THG and PwC aspire to offer cutting-edge technology solutions within the direct-to-consumer (DTC) spectrum.
Under this partnership, PwC will lead the development of business strategies, conduct research, and design brand webstores, while Ingenuity will leverage its technological expertise to ensure a seamless e-commerce experience for customers.
Vivek Ganotra, the CEO of Ingenuity, believes that this alliance will empower brands to create captivating and relevant commerce experiences. He emphasizes the value of combining PwC’s strategic and creative experience with Ingenuity’s proven e-commerce platform capabilities. Ganotra envisions this collaboration giving in-house teams the opportunity to transform their digital operations while placing the customer experience and customer-brand relationship at the forefront of their strategies.
Tom Adams, the Experience Consulting and Marketing Transformation Leader for PwC UK, also expresses his enthusiasm for the partnership. Adams recognizes the growing importance of e-commerce as a channel for client growth and highlights the potential of combining PwC’s industry expertise, strategic insight, and creative skills with Ingenuity’s powerful e-commerce technology and operational capabilities. He believes that this collaboration will enable brands to reduce costs, increase revenues, and enhance customer engagement, satisfaction, and loyalty.
This strategic alliance between THG’s Ingenuity and PwC offers an exciting opportunity for brands seeking to optimize their online presence. By leveraging the expertise and resources of both companies, brands will have the necessary tools and knowledge to create compelling and seamless e-commerce experiences for their customers. In the fast-paced world of technology and the ever-growing significance of the digital landscape, this partnership promises to deliver innovative solutions that drive growth and success for brands in the evolving realm of e-commerce.
Useful links:
1. Learn more about THG’s commerce tech division, Ingenuity, and their offerings: https://www.thg.com/ingenuity
2. Explore PwC’s expertise in professional services and their impact on businesses: https://www.pwc.com
