Theory, a brand owned by Fast Retailing, has announced plans to open another store in London next year. The brand had a successful debut in two key London locations this year and now aims to expand its presence in the UK by opening a store in Covent Garden on Floral Street. Floral Street is a popular shopping destination for both locals and tourists, known for its mid-market and high-end fashion stores.
The new Theory store will offer both womenswear and menswear, and it will be located alongside Uniqlo, another brand owned by Fast Retailing. The store will cover a spacious area of approximately 1,450 square meters, providing customers with easy access to both Theory and Uniqlo. Visitors can enter Theory directly from Floral Street or access it through the Uniqlo store from Long Acre.
Theory, based in New York City, has recently experienced a positive growth trajectory. Despite facing challenges in the past, the brand has seen significant increases in revenue and profit in the United States and Japan. Theory attributes its success to its focus on comfortable, lightweight clothing and strategic expansion of its product offerings with revised price lines.
By opening a store in Covent Garden, Theory aims to continue its expansion plans and strengthen its presence in the competitive London fashion market. The brand’s ability to adapt to changing consumer preferences, while delivering trendy and high-quality clothing, has earned it a loyal customer base and positioned it for continued success in the future.
Useful links:
– Official Theory Website
– Fast Retailing Investor Relations
