Shop Direct, one of the UK’s top integrated digital retailers and financial services providers, has made the bold decision to rebrand itself as The Very Group. This rebranding effort is in line with the company’s desire to align its corporate identity with its highly popular consumer brand, Very.co.uk. The move comes with a promise of creating new job opportunities in the fields of data and technology, as well as at its new fulfillment center in the East Midlands. By piggybacking on the strong brand recognition of Very.co.uk, Shop Direct aims to fill hundreds of new roles with top talent.
Ever since its online debut in July 2009, Very.co.uk has been a significant growth driver for the company. With a current valuation of £1.4 billion, Very.co.uk offers a diverse range of products, with a strong emphasis on fashion and beauty. With 2.82 million active customers and an impressive 1.25 million daily website visits, Very has solidified its position as a key player in the retail industry.
CEO Henry Birch is enthusiastic about the rebranding, stating, “The transition to The Very Group marks an exciting new beginning for us. This new name not only aligns us more closely with Very as it celebrates its 10th anniversary, but it also enhances our ability to attract top talent globally.” Birch stressed the importance of this new identity in strengthening the emotional connection between the company, its employees, and customers, which plays a crucial role in enhancing the overall shopping experience.
In conclusion, the rebranding to The Very Group represents a strategic shift for Shop Direct as it leverages the success of Very.co.uk to solidify its position as a leading digital retailer in the UK. The rebranding is expected to open up new avenues for growth and innovation, as the company continues its commitment to delivering exceptional value to both customers and employees.
For more information on The Very Group, visit their official website here.
To explore career opportunities with The Very Group, click here.
