Net-A-Porter recently unveiled an exciting new venture known as The Vanguard, an innovative accelerator program designed to propel emerging designers to new heights within the fashion realm. This initiative aims to offer unparalleled mentorship and guidance to up-and-coming brands, equipping them with the necessary tools to thrive in a competitive market.
The Vanguard, spearheaded by a team of seasoned Net-A-Porter buyers, will handpick up to four promising designers each season, focusing on those with the potential to revolutionize the future of fashion. Selected participants will benefit from personalized mentorship in a variety of key areas, including buying strategies, business development, marketing and PR, social media management, technology integration, and expansion into new markets. This invaluable guidance will be provided by Net-A-Porter’s expert global specialists, ensuring that the designers receive comprehensive support tailored to their individual needs.
For its inaugural season in Autumn/Winter 2018, The Vanguard has chosen Les Reveries, RŪH, Gu_de, and Martinez to partake in this accelerator program. These select brands will undergo intensive training and guidance to assist them in navigating the complexities of the fashion industry and establishing themselves as flourishing enterprises.
This ambitious initiative underscores Net-A-Porter’s unwavering commitment to fostering emerging talent and nurturing the next wave of designers. The Vanguard aligns seamlessly with the company’s overarching mission to educate and empower rising stars, as reflected in Yoox Net-a-Porter’s visionary Five-Year Plan. Over the years, the conglomerate has introduced a series of initiatives to bolster designers, including a pioneering fashion talent scouting program in 2004, the prestigious Next Talents project in collaboration with Vogue Italia in 2011, and the esteemed YooxGen awards.
By introducing The Vanguard, Net-A-Porter continues to champion creativity and innovation in the fashion sector, providing emerging talent with the essential resources needed to flourish in a fiercely competitive landscape. As a premier luxury e-commerce platform, Net-A-Porter is uniquely positioned to offer unparalleled mentorship and support to the up-and-coming generation of fashion innovators, thereby shaping the industry’s future trajectory.
To learn more about The Vanguard and Net-A-Porter’s commitment to supporting emerging designers, visit their official website here. For further insights into the global fashion industry and emerging talent initiatives, explore Net-A-Porter’s comprehensive resources here.
