The Italian shoe house, Ferragamo, is paying homage to its legendary founder with a captivating and participatory project called The Trivia Project. This initiative aims to celebrate the brand’s rich culture and invites people to delve into the life of Salvatore Ferragamo.
Have you ever wondered where Salvatore Ferragamo grew up? Or perhaps the inspiring anecdote that motivated him to pursue his career at the young age of 9? Did you know about the incident that led him to study orthopedics? And did you realize that he lived through the golden age of Hollywood cinema? These intriguing aspects of his life are just a glimpse of what is explored in this unique project.
Ferragamo has embraced a new approach to brand content, particularly during these times of social distancing where reflection and tranquility are encouraged. The Trivia Project promises to take its audience on a captivating journey through Ferragamo’s memories, featuring memorable escapes, iconic designs, and fascinating anecdotes.
This dynamic and immersive project can be experienced on Facebook and is also showcased as the top story on Ferragamo’s Instagram account. Trivia unveils the life and career of Salvatore Ferragamo in a chronological order, beginning from his birth in 1898. The concept of the project resembles that of a documentary, presented through five interactive episodes. Users are actively engaged by being invited to test their knowledge through quizzes and surveys.
In addition to the interactive elements, Trivia also showcases iconic products and presents unseen images from Ferragamo’s archival collection. Through collages and animations, the project brings to life the rich heritage of the brand and its founder. These captivating episodes are released on Ferragamo’s social media accounts every Wednesday and Saturday until April 4th, allowing individuals to experience Salvatore Ferragamo’s extraordinary journey.
To fully appreciate the Trivia Project and engage with the story, check it out on Ferragamo’s Facebook page and Instagram account. The project offers not only a chance to learn more about the iconic founder but also a way to immerse oneself in the world of Ferragamo and its brand culture.
Useful links for further reading:
– Ferragamo’s Facebook Page
– Ferragamo’s Instagram Account
