The Smiley Company is gearing up for an exciting SS20 season with a lineup of new collaborators joining its roster. Known for its iconic status in counter culture and positive marketing message, Smiley continues to attract top brands for fashion collaborations that push boundaries and resonate with a diverse audience.
Joining the SS20 lineup are powerhouse brands such as Ellesse, ElevenParis, De-Kryptic, and Eastpak, along with established names like Lee Jeans, Chinatown Market, Kuwala, and more. These collaborations were recently showcased at prestigious trade shows like Magic, Agenda, and Liberty in Las Vegas, drawing in crowds and igniting excitement for the upcoming season. Barth Montarello, VP of International Sales at The Smiley Company, highlighted that many partners are debuting dedicated capsule collections for SS20, showcasing their unique take on the iconic Smiley brand.
The Ellesse x Smiley collection for SS20 promises to blend sports heritage with street-ready styles, offering a fresh take on track-inspired fashion. Meanwhile, ElevenParis introduces jersey tees featuring the original Smiley icon, adding a playful touch to casual wear. Eastpak delves into streetwear with a line of backpacks, mini bags, and wheeled luggage adorned with edgy graphics that will surely turn heads.
With the De-Kryptic collaboration, Smiley is tapping into the Gen Z market by offering Augmented Reality apparel and accessories that bring a whole new level of interactivity to the fashion world. Expect 3D animations, sound effects, and shareable content on a range of products designed for tech-savvy boys and girls aged 8-18.
As SS20 approaches, keep an eye out for more exciting collaborations from Smiley Company that seamlessly blend iconicity with cutting-edge designs. It’s a season not to be missed for those seeking fresh, innovative fashion that exudes positivity and creativity.
For more information on The Smiley Company and its upcoming collaborations, visit Smiley and follow along for the latest updates on their SS20 collections.
