Luxury fashion brand The Row, founded by the iconic Olsen twins Mary-Kate and Ashley, is finally making its way to Europe with the highly anticipated opening of its first store in London this summer. This milestone marks a significant moment for the brand, which has been captivating fashion lovers with its timeless designs for over a decade.
For years, British fans of The Row have had to rely on online retailers or department stores to get their hands on the coveted pieces. However, the opening of the London store will finally bring the brand’s luxurious offerings closer to its UK clientele, offering them a unique and immersive shopping experience.
The prime location chosen for The Row’s debut store in Europe is undeniably strategic. Nestled in the heart of Mayfair at 15 Carlos Place, the store will be rubbing shoulders with other esteemed luxury brands such as Matchesfashion.com and Roland Mouret, ensuring maximum visibility among a discerning audience.
The decision to open a store in London amidst the uncertainties of Brexit reflects the brand’s confidence in the city’s status as a global fashion capital. The store will not only showcase The Row’s full range of womenswear but also introduce the brand’s menswear collection, which made its debut last year to critical acclaim.
From impeccably tailored jackets to luxurious knitwear and accessories, The Row’s London store aims to cater to the sophisticated tastes of both local Brits and international fashion connoisseurs. This expansion into Europe is a testament to Mary-Kate and Ashley Olsen’s unwavering commitment to craftsmanship and design excellence.
To learn more about The Row and its European debut, you can visit their official website here. For the latest updates on the brand’s London store opening, be sure to follow their social media channels for exclusive insights and behind-the-scenes previews.
