The iconic fashion brand, The Row, helmed by Mary Kate and Ashley Olsen, has made a groundbreaking move by launching its very first online store in partnership with the prestigious Yoox-Net-A-Porter Group (YNAP). This innovative collaboration with YNAP’s Online Flagship Stores division now allows customers worldwide to peruse and purchase the complete range of The Row’s women’s and menswear collections, as well as a curated selection of furniture, décor, and jewelry, all with just a few clicks.
The newly launched webstore is now accessible in 69 countries, serving key markets such as the US, France, and UK, offering a seamless and sophisticated shopping experience to fashion enthusiasts around the globe. The website has been thoughtfully designed with a user-friendly layout and a timelessly chic aesthetic that perfectly embodies the essence of The Row.
In a statement about the partnership, David Schulte, President of The Row, expressed his enthusiasm, emphasizing the valuable opportunity to engage with customers worldwide through YNAP’s cutting-edge technological and logistical capabilities. He lauded YNAP’s expertise in creating a premium online environment for showcasing The Row’s exquisite products.
The launch of the webstore kicked off with the debut of The Row’s Pre-Fall 2019 women’s collection, with the men’s collection slated for release in July. YNAP’s Online Flagship Stores division, known for managing the e-commerce operations of top-tier fashion brands, has a proven track record of nurturing lasting partnerships with brands.
The collaboration between The Row and YNAP represents a significant milestone in the brand’s digital strategy, paving the way for enhanced customer engagement on a global scale through a sophisticated and seamless online shopping experience.
For more information on The Row’s online store, visit The Row Website
To explore YNAP’s Online Flagship Stores division, visit YNAP Online Flagship Stores
