The legendary rock band, The Rolling Stones, faced a challenging timing with the opening of their first physical store, RS No. 9 Carnaby, in London’s iconic Soho neighborhood. Just as the store welcomed its first customers, the second wave of Covid hit, disrupting foot traffic and limiting in-person shopping opportunities. Despite these obstacles, the band remains committed to expanding its merchandise sales and reaching fans around the globe.
To adapt to the current circumstances, The Rolling Stones have launched a new global e-commerce shop with a cutting-edge 360° virtual experience. This innovative platform allows customers to explore and shop inside the store from the comfort of their own homes, catering to those unable to visit the Carnaby Street location due to current lockdown restrictions in England.
Upon entering the virtual store, shoppers are treated to a seamless user journey through the store’s two floors, where they can browse and select from a wide range of products. Exclusive collaboration pieces, such as the Stutterheim rain Mac, are showcased in the sound booth room, offering fans the chance to own unique and limited-edition items. The “fashion forward” AW20 collection for both men and women is also prominently featured, blending workwear influences with the latest athleisure trends.
In addition to clothing, the store offers a selection of childrenswear, accessories, and festive Christmas baubles to complete the shopping experience. Furthermore, visitors to the website can delve into the artistic history of Carnaby Street, learning about the store’s architecture and design while enjoying behind-the-scenes stories and anecdotes.
Overall, The Rolling Stones’ 360° virtual experience not only serves as a platform to boost merchandise sales but also provides fans with an engaging and informative glimpse into the iconic band’s world. With this innovative approach to retail, The Rolling Stones continue to redefine the boundaries of music merchandise and fan engagement.
Useful links:
1. Official Rolling Stones Website
2. Carnaby Street Official Website
