During the pandemic, one consumer practice that has seen widespread adoption is virtual try-on. Whether it’s in the fashion, beauty, or automobile industry, virtual try-on tools have become increasingly popular. Sylvain Delteil, the Head of Business Development at Perfect Corp., a specialist in Beauty Tech, discusses this phenomenon and its potential to disrupt retail practices.
Delteil notes that the demand for advanced digital services has accelerated during the pandemic. Brands are embracing augmented reality technologies and offering virtual makeup services online. Leading brands like Chanel and Make Up For Ever are exploring areas such as artificial intelligence, omnichannel, gamification, and live video to enhance the customer experience. This digital revolution is just beginning and has the potential to complement existing distribution channels and meet the expectations of the new generation.
Perfect Corp. offers a modular approach that allows brands to select from a range of services to form their AI/AR digital strategy. They do not impose their own vision or strategic choices but adapt to the demands of cosmetic brands. The company’s founder and CEO, Alice Chang, ensures that the products meet the needs of consumers. With her background as a beauty addict, she brings a feminine perspective and demands optimal quality in the services developed.
In terms of development and innovation, Perfect Corp. recently raised $50 million in a Series C funding round led by Goldman Sachs. This funding allows them to strengthen their teams and tackle challenges in artificial intelligence. They have already made significant achievements in the field of skincare diagnostics, utilizing AI expertise combined with the knowledge of a leading French skincare brand. They continue to innovate in AI and are also working on services in new areas such as eyewear.
Geographically, the most mature markets for augmented reality are in Asia, particularly China and Japan. However, the pandemic has accelerated transitions in Europe and the United States, with significant development around e-commerce websites. The makeup segment has been a pioneer in the use of augmented reality, with brands like Estée Lauder and L’Oréal incorporating it into their offerings. Skincare and hair care sectors are also actively using augmented reality. Chanel recently launched the Lipscanner mobile application, which combines virtual makeup with customized shades based on the user’s environment.
Perfect Corp. is hosting The Global Beauty Tech Forum on May 6. This annual event brings together professionals from the industry to discuss current topics related to Beauty Tech. The event will be 100% digital and will feature presentations and speeches from industry pioneers and innovative companies. Registration is free, and participants will have the opportunity to hear from companies such as Make Up For Ever, Google, and Snap Inc.
Useful links:
1. Virtual Makeup Try-On
2. LVMH Founder Signs Latin American Beauty Brand
