The emergence of the ‘mob wife’ aesthetic has taken the fashion world by storm, becoming the reigning trend in recent months. This shift in style, which is a departure from the previous emphasis on ‘quiet luxury,’ has seen a significant surge in interest, as revealed by data from Glam, a website under Static Media.
Searches on Google for ‘mob wife winter’ alone have skyrocketed by an astounding 3,850% in the last seven days leading up to January 17. Similarly, searches for ‘mob wife trend’ and ‘mob wife aesthetic 2024’ have experienced substantial increases of 2,800% and 2,500% respectively.
The driving force behind the rise of this trend can largely be attributed to the influence of TikTok. Hashtags such as #MobWives, #MobWife, and #MobWifeAesthetic on the platform have collectively garnered millions of views. In fact, the #MobWives hashtag has amassed over 183.6 million views, while #MobWife has received 168.9 million views. Meanwhile, the #MobWifeAesthetic hashtag has already gathered 140.5 million views. A TikTok video posted by user @trovlov even gained over 6.3 million views in just a few days.
According to Glam, this trend builds upon the ‘girl boss’ energy trend that was prevalent last year, but with a more daring and audacious fashion sense. It takes inspiration from iconic characters from the 1980s and 90s, such as Carmela Soprano from The Sopranos, Ginger McKenna from Casino, and Elvira Hancock from Scarface. Expect to see bold and sexy styles, along with statement accessories.
One specific item that is in high demand due to this trend is fur coats. Searches for ‘mob wife coat’ on Google have surged by 850%. However, it is noteworthy that there is also a growing interest in faux fur alternatives. Many fashion labels have transitioned to using faux fur, and this shift is reflected in the increased demand. Glam’s data shows a 150% spike in searches for ‘Carmela Soprano fur coat’ in the week leading up to January 17.
This trend is not only influenced by vintage shows but also by recent releases. For instance, the debut of Netflix’s Griselda on January 25, featuring Sofia Vergara playing former Colombian drug chief Griselda Blanco, has become a part of the ‘mob wife’ aesthetic.
Celebrities have also embraced the ‘mob wife’ style, further propelling its popularity. Dua Lipa, Kendall Jenner, and Hailey Bieber are among the stars who have already embraced and showcased this trend, as highlighted by Glam.
The rapid ascent of the ‘mob wife’ aesthetic serves as a testament to the influential role of social media in shaping fashion trends. It will be fascinating to observe how this trend continues to evolve and whether it will leave a lasting impact on the fashion industry.
Useful links:
– Glam Fashion Section
– TikTok
