The fashion industry is increasingly turning towards repair and resale as a sustainable alternative to fast fashion practices. Retailers such as Farfetch and FW have been leading the way in implementing repair services as a way to promote sustainability and reduce waste.
Farfetch, in partnership with The Restory, has experienced great success in offering repair services to their customers. By extending the life of their products, they are not only reducing their environmental impact but also providing a valuable service to their consumers. Similarly, FW has seen a significant decrease in warranty return costs by introducing a gold standard repair guarantee for their outdoor clothing.
Both companies have collaborated with organizations like ReLondon and QSA Partners to develop innovative approaches to sustainability. QSA has taken it a step further by launching a free learning platform for brands looking to adopt a circular business model. This initiative aims to equip brands with the knowledge and tools needed to embrace sustainable practices.
Farfetch and FW have participated in the Circular Fashion Fast Forward project, where they have explored new circular offerings and business models. Farfetch has introduced Secondlife and Donate models, which have proven to be popular among consumers looking for pre-owned items. On the other hand, FW has focused on integrating repair services into their brand offerings, resulting in increased customer loyalty and reduced environmental impacts.
Looking ahead, Farfetch plans to expand its re-commerce model to include a wider range of product categories and reach more global markets. By prioritizing repair and resale, these retailers are not only staying ahead of the sustainability trend but also building stronger relationships with their customers and reducing operational costs.
To learn more about sustainable fashion practices and circular business models, check out these helpful links: The Renewal Workshop and Green Strategy.
