The topic of Islamic fashion has garnered a great deal of attention in 2016, sparking extensive debate. This industry is quickly expanding and is projected to generate an impressive $500 billion in the upcoming years, signaling its significant potential. As the spotlight on Islamic fashion intensifies, Istanbul is positioning itself as the capital of this growing trend.
The discussion surrounding Islamic fashion gained notable momentum in April 2016, when the French Minister for Women’s Rights, Laurence Rossignol, publicly voiced her disapproval. Despite this, hijabs and burkinis have found their place in the fashion world, showcasing the growing acceptance and embrace of modest clothing. Experts in the field predict that the Islamic fashion market will experience remarkable growth, reaching the staggering figure of $500 billion in the near future.
Although luxury fashion brands have been hesitant to enter this niche market, some notable fashion houses, such as Dolce&Gabbana, have taken the bold step of launching collections specifically catering to the Islamic fashion needs. By featuring hijabs and abayas, these brands are acknowledging the demand for modest clothing and striving to meet it.
Istanbul, in particular, has emerged as a key player in the Islamic fashion scene. The Turkish capital recently hosted a dedicated Fashion Week that focused entirely on Islamic fashion. Franka Soeria, an Indonesian organizer, conveyed a powerful message during the event, stating, “We want to show that we can be modest and cover ourselves, but we also love fashion!” This statement encapsulates the essence of Islamic fashion, emphasizing the desire to combine modesty with style.
The growth of Islamic fashion is not limited to physical stores; it is also expanding rapidly in the online realm. One prominent platform, modanisa.com, serves as evidence of this upward trajectory. Launched in 2011, this Turkish e-commerce site continues to gain popularity among fashion-conscious individuals seeking modest clothing options. It currently offers an extensive range of 30,000 products from 300 brands across 75 countries. Notably, even the controversial burkinis that received considerable media coverage over the summer can be found on this platform. The success of modanisa.com is evident as it has witnessed a surge of 15-20% in burkini sales from France alone since the onset of the controversy.
In conclusion, Islamic fashion is a rapidly growing niche market that has made a significant impact both offline and online. With its projected $500 billion market value and the rise of influential players like Istanbul, the potential for continued growth and development in this industry is undeniable.
Useful links:
1. Islamic fashion’s journey into the metaverse
2. Islamic Fashion is Coming of Age
