According to the latest Ericsson Ten Hot Consumer Trends report, consumers are anticipating the emergence of hybrid malls that combine physical experiences with digital technology, creating a “phygital” environment. The study suggests that by 2030, shoppers could be equipped with various advanced gadgets such as AR glasses, waterproof VR glasses, haptic body suits, and tactile gloves, all of which will enhance their experiences within the mall. These findings are based on the feedback of early technology adopters who evaluated 15 hybrid shopping mall concepts that integrate digital technology into physical spaces. A staggering 80% of respondents believe that all 15 concepts will be available in some form by 2030, attributing this progress to the advancements in technologies like VR, AR, and programmable materials.
Dr. Michael Björn, Head of Research Agenda at Ericsson Consumer & IndustryLab, acknowledges that the mass adoption of expensive tech gear like AR glasses and VR glasses presents challenges. However, he emphasizes that if these technologies become more affordable and widely shared among consumers, it is feasible for a larger portion of the population to have access to them. Furthermore, the report reveals that 35% of surveyed consumers believe that shopping malls are more likely to feature next-generation technology compared to homes, highlighting the potential role of malls as high-tech focal points. This aligns with the traditional inclusion of entertainment facilities within shopping centers, such as cinemas, game arcades, and concert halls, which are likely to continue evolving in this direction.
Additionally, the report emphasizes the positive and sustainable impact that hybrid malls can have on local communities. As shopping centers adapt post-pandemic, there is a growing emphasis on aligning with the needs of the communities they serve. The report indicates that 32% of respondents believe that high-tech shopping malls could make living in small towns and rural areas more attractive, whereas only 13% disagree.
The concept of “phygital” malls perfectly aligns with the evolving preferences and expectations of consumers who are seeking immersive and technologically advanced experiences. As connectivity-enabled technologies continue to advance, it is highly likely that hybrid malls will become a standard feature of the consumer landscape in the next decade. These malls have the potential to revolutionize the shopping experience, allowing for virtual beauty treatments, virtual changing room avatars, and other innovative experiences. With the integration of VR, AR, and programmable materials, consumers can expect a seamless blend of digital and physical elements that bring a new level of convenience and excitement to their shopping journeys.
In conclusion, the Ericsson Ten Hot Consumer Trends report predicts the rise of hybrid “phygital” malls by 2030, driven by the demand for connectivity-enabled technologies and immersive shopping experiences. Consumers can anticipate a range of exciting possibilities to enhance their mall visits with the potential integration of AR glasses, VR glasses, haptic body suits, and tactile gloves. This shift towards a more technologically advanced and community-centric shopping environment reflects the changing expectations and preferences of consumers. As technology becomes more accessible, hybrid malls have the potential to redefine the shopping experience and contribute positively to local communities.
Useful Links:
– [The Future of Hybrid Malls: Combining Physical and Digital Experiences](https://www.link1.com)
– [How Technology is Shaping the Future of Shopping Centers](https://www.link2.com)
