The festive season in the UK has seen a strong rise in the trend of clothing rental. While fashion stores are witnessing high demand for new partywear, there is a significant number of consumers who are opting to rent their outfits instead of buying them. According to a report by VoucherCodes, 69% of the 2,000 Britons surveyed would consider clothing rental this Christmas. Moreover, 38% of respondents stated that they have previously tried clothing rental.
Over the past few years, rental has become increasingly important in the fashion retail sector. It offers consumers access to items they may not be able to afford otherwise and aligns with the growing focus on sustainability. Rental specialists have been emphasizing the sustainability advantages of clothing hire in order to attract more customers.
What is particularly interesting is that the study found that sustainability is a more important factor for consumers considering rental than the price. Approximately 33% of respondents mentioned that rental makes them feel better about their environmental contribution, while 16% stated that it reduces their guilt associated with purchasing a special occasion outfit that they may only wear once.
However, there are still reservations among a portion of the population regarding clothing rental. About a third of Britons expressed concerns about hygiene issues, while 23% worry about potential damage to rented clothes. Additionally, 21% admitted that they would feel embarrassed if others were aware that they had rented their clothing.
In conclusion, clothing rental has gained significant popularity among UK consumers this festive season. It provides an opportunity to wear new and fashionable outfits without the commitment of buying, while also addressing sustainability concerns. Although there are some reservations, it is clear that clothing rental is here to stay as a viable option in the fashion industry.
Useful links: VoucherCodes, Rent the Runway and West Elm are taking the stress out of holiday party outfits.
