The Rise of Beirut’s Fashion Scene

Beirut’s fashion scene is currently undergoing a transformation with the establishment of the city’s first-ever fashion school. Despite the Middle East’s thriving luxury market, the absence of a dedicated fashion school was evident until recently. In 2013, the Lebanese American University (LAU) introduced a pioneering fashion design program, spearheaded by the renowned designer Elie Saab.

Teaming up with the prestigious London College of Fashion, Saab and his team worked tirelessly to bring this vision to fruition. The curriculum of the program is intensive, starting with a foundational year encompassing subjects such as art history and architecture, before delving into specialized courses including creative design, pattern cutting, and garment construction. Students also have the opportunity to take part in internships with leading fashion brands around the world, giving them valuable hands-on experience in the industry.

Currently, the program has 50 students enrolled and operates from a traditional building in West Beirut. However, there are plans in place to relocate to a more modern facility within the LAU campus. Emphasizing the importance of community engagement and social responsibility, students are encouraged to draw inspiration from their immediate surroundings.

Many graduates of the program have continued their studies at prestigious institutions such as the London College of Fashion and the Glasgow School of Art. The school’s success can be attributed to its innovative approach, focus on artisanal craftsmanship, and dedication to sustainability.

The fashion industry in Beirut is now flourishing, thanks to initiatives like the LAU Fashion Design Program. With a fresh perspective and a fusion of cultural influences, the future looks promising for the city’s emerging designers.

Learn more about the LAU Fashion Design Program here.

Explore the opportunities in the fashion industry in Beirut here.

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