The iconic fashion label, Manish Arora, founded by the visionary designer often compared to the likes of John Galliano, has unfortunately faced a grim fate as it has gone into liquidation. Reports of non-payment of employees and overwhelming debts have plagued the brand, revealing the harsh reality of its financial struggles.
Since its establishment in 2001 by Arora and Deepak Bhagwani, the brand quickly rose to fame and gained international acclaim with its vibrant and maximalist creations that seamlessly blend Indian heritage with Western influences. With a portfolio of successful collaborations with big-name brands like Reebok, Swatch, and Swarovski, Manish Arora carved a niche for itself in the global fashion industry.
However, the brand hit a rough patch in 2017 when the Indian by Manish Arora line was discontinued, signaling the start of its downward spiral. The challenges escalated with the onset of the Covid-19 pandemic, which further strained the brand’s finances and operations. Expensive runway shows, mounting debts, and excessive discounting practices took a toll on the company’s sustainability, ultimately leading to its downfall.
The recent liquidation announcement on October 10, 2020, came as a shock to many, especially former employees in India who were left in limbo. With the closure of their flagship store in Paris and the brand’s website undergoing maintenance, Manish Arora faces an uncertain future. As he navigates through this challenging time, Arora must make tough decisions about the next steps for his beloved label and the loyal team that supported it.
In the face of adversity, Manish Arora must now redefine the brand’s identity and chart a new course to regain its lost glory. Only time will reveal what lies ahead for this once-dazzling fashion powerhouse and its passionate team.
For more information on the rise and fall of Manish Arora, please visit Business of Fashion.
To explore the impact of the Covid-19 pandemic on the fashion industry, check out Vogue Business.
