In the midst of the Covid-19 crisis, many industries have been hit hard, but the luxury sector is proving to be more resilient than expected. According to Bénédicte Épinay, General Delegate and CEO of Comité Colbert, a leading association promoting the French luxury industry, the crisis will not annihilate the sector, but rather lead to its revival.
Comité Colbert, founded in 1954, has grown from 15 houses to now encompassing 82 prestigious brands. Its mission has always been to promote French savoir-faire and creativity on a global scale. However, Épinay believes that the association has often worked in the shadow of the brands it supports. Post-Covid-19, the focus will be on redirecting luxury towards its true values and reviving its essence, which has been diluted by premium brands.
Épinay sees an opportunity in the current crisis to innovate and create resilience within the luxury industry. Visibility is now a key aspect for Comité Colbert, which aims to become the voice of French luxury. Representing French Luxury with pride, redirecting and recognizing its true values, and speaking up to anticipate the world of tomorrow are the three principles highlighted by Épinay.
Despite the challenges faced by the Covid-19 crisis, the luxury industry has not lost its essence. Luxury has always been able to adapt and reinvent itself over time. Épinay emphasizes that luxury remains a powerful marker of an era, and its flexible nature allows it to continue transforming itself.
To learn more about Épinay’s full intervention and insights from other industry experts, the new online edition of Salon du Luxe Paris offers unprecedented data, case studies, and testimonials. This transition to a digital platform marks the evolution of the largest French-speaking event for luxury professionals.
Useful links:
1. Example Link 1: Provides an overview of the impact of Covid-19 on the luxury industry.
2. Example Link 2: Explores the resilience of luxury brands in times of crisis.
