The renowned Lemon Festival in Menton, which celebrates the winter season on the French Riviera, is set to take place from February 11th to 26th. In its 89th edition, this year’s festival aims to embrace both tradition and digital innovation with the introduction of its first-ever NFTs. The theme for the 2023 festival is “Rock & Opera,” and it will showcase 5,000 NFT figurines featuring the festival’s revamped mascot, John Lemon, designed by street artist Faben.
Taking the lead in this groundbreaking initiative are the city of Menton, represented by Mayor Yves Juhel, and Event Coordinator Stéphanie Jacquot, with support from My Hologram. My Hologram is a well-known company specializing in the creation of holographic NFTs, founded and led by Vanessa Rigaud. The public will have the unique opportunity to own the digital representation of the festival’s mascot for just 30 euros. This animated 3D artwork, accompanied by a unique identification code that cannot be reproduced, not only holds its value but can potentially appreciate in the eyes of collectors.
My Hologram has already gained recognition for its collaborations with various museums on artistic NFT projects. In addition to the NFT figurines, My Hologram will be organizing a holographic concert at the Palais de l’Europe in Menton. This concert will feature 34 different and unique John Lemon characters every evening, creating an immersive and captivating experience for visitors. The best part? The holographic concert is completely free and open to the public, further solidifying Menton’s status as a forward-thinking, technologically advanced city.
For more information about the Lemon Festival and the NFTs, interested individuals can contact My Hologram. It’s important to note that this article is a sponsored partnership, highlighting the exciting collaboration between the Lemon Festival, My Hologram, and the city of Menton.
Useful Links:
1. Official Website of the Lemon Festival
2. My Hologram Website
