The online luxury consignment service, The RealReal, recently released its midyear 2018 State of Luxury Resale report, unveiling key trends in the luxury resale market. The report highlighted the dominance of Gucci as the top-searched brand among female users, surpassing renowned names like Chanel and Louis Vuitton. Gucci showcased impressive growth in sales, particularly among women of all age groups, with a notable 62% increase in year-over-year sales.
In addition to Gucci, other top consigned and purchased brands by women on the platform included Chanel, Hermès, Louis Vuitton, and Christian Louboutin. The rising popularity of logo bags was also noted in the report, with increases in resale value for sought-after items like Dior saddle bags, Gucci Web bags, and Fendi Zucca bags.
The report further highlighted fluctuations in resale value among different brands, with Golden Goose and Ulla Johnson seeing increases, while Tory Burch and Johanna Ortiz experienced declines. Notably, Gucci saw significant rises in resale value for both women and men on the platform.
Among male users, Rolex emerged as the top brand purchased by the younger demographic, with Gucci being the most consigned brand among millennial men. Surprisingly, men’s fanny packs saw a remarkable surge in popularity, with a staggering 614% increase in searches.
In the men’s sneaker segment, Yeezy x Adidas Low-Tops emerged as the top choice nationwide, except in certain cities where brands like Christian Louboutin and Gucci dominated sales charts. The report underscored the importance of staying informed on consumer trends and market demands in the luxury resale industry.
For readers interested in exploring the full insights of The RealReal’s State of Luxury Resale: Midyear 2018 report, the complete report can be found on The RealReal’s website.
For further reading on luxury resale trends and popular items, check out TheRealReal website and Vogue’s coverage of the report.
