Luxury consignment platform, The RealReal, has announced its plans to enhance its consignor concierge service and loyalty program in 2023. The New York-based company aims to improve the consignment experience for its millions of members by introducing a new consignor concierge service, an enhanced loyalty program, and an improved data insights center.
One of the standout features of the revamped consignor concierge service is the introduction of the dedicated Consignment Concierge. Each consignor will now have their own luxury manager who will serve as their point of contact for as long as they continue to consign with The RealReal. This personalized service allows consignors to communicate with their manager through text, email, or phone, ensuring a seamless experience.
Furthermore, The RealReal is set to launch a new loyalty program that offers enhanced incentives across different tiers. Members will have a clear understanding of their earnings and the benefits they can enjoy at each level. This upgrade aims to provide a more rewarding experience for loyal customers while encouraging new customers to join the platform.
With a strong focus on pricing transparency, The RealReal has piloted its data insights center. This platform provides consignors with valuable information on how prices are determined for their items. By offering this transparency, consignors can make more informed decisions when it comes to selling their luxury goods.
Rati Sahi Levesque, co-CEO and president of The RealReal, highlighted the company’s commitment to providing a seamless and frictionless consignment experience. She explained that these new investments will further enhance the luxury resale experience for consignors.
The RealReal currently boasts over 30 million members and operates 19 retail locations, including 16 shoppable stores. These physical stores provide customers with the opportunity to sell their items, consult with experts, and receive free valuations.
Through these new initiatives, The RealReal aims to cement its position as the leading player in the luxury resale market. By offering enhanced services, an improved loyalty program, and greater pricing transparency, the platform is dedicated to providing its members with an exceptional consignment experience.
Useful links:
The RealReal’s official website
The RealReal’s stories section
