What if companies could embody their employer brand through virtual ambassadors? This idea is gaining popularity as talent recruitment becomes increasingly challenging. Companies are realizing the importance of creating differentiation strategies to attract the best candidates, and one way to do this is by creating a virtual ambassador.
These virtual ambassadors can take on different forms, such as digital characters, avatars, or even virtual influencers. The idea is to humanize the company and create a lasting and consistent brand story that attracts candidates who can identify with the company’s culture and values.
Social media has played a significant role in transforming the way brands present themselves. People are more interested in personal stories and experiences than the brands themselves, and executives have limited lifespans. By using a digital brand character, the company can ensure that its story is told in a creative and engaging way over the long term, offering something unique and memorable.
The virtual ambassador becomes a strong voice for the company, delivering a consistent message and reinforcing the company’s perception. This makes the company more attractive to candidates who are seeking a modern and stimulating work environment.
Moreover, using a digital brand character helps strengthen the sense of shared action. Companies with a clear mission and purpose have an advantage in attracting potential candidates, but it can be challenging to share these messages with a wider audience. A virtual ambassador visually represents the company and brings its personality, mission, and values to life, attracting candidates who are guided by meaning and a desire for social, societal, or environmental impact in their professional lives.
Could using a virtual ambassador be the key to standing out and strengthening the attractiveness of the employer brand? To learn more about this topic, join us at the upcoming webinar “FUTURE & LUXURY: HR & Talent Special” on Tuesday, March 28, 2023, at 6:00 PM. The webinar is free, subject to availability, and requires a reservation. Register here to secure your spot.
Muriel Ballayer, the President and Founder of KOL me Iconic, The Factory of Digital Superheroes, is an expert in this field and will be sharing valuable insights during the webinar.
To further explore the concept of virtual ambassadors and their role in the employer brand strategy, check out these useful links:
1. Serenity Gibbons – Forbes: This article provides actionable tips from entrepreneurs on building an authentic employer brand. It highlights the importance of storytelling and personalization.
2. Business 2 Community: In this article, you’ll find insights on why digital brand ambassadors are becoming increasingly important for companies. It discusses the benefits of using virtual influencers and avatars to connect with the audience.
These resources will enhance your understanding of the topic and provide valuable insights for implementing virtual ambassadors in your employer brand strategy.
