The Own Studio, a renowned bridal specialist, has recently expanded its offerings to cater to the changing bridal trends in the wake of the pandemic. In response to the shift in wedding plans and preferences, the brand has launched a ready-to-wear (RTW) line called The Contemporary Collection, which features 10 sleek and modern styles that can be worn beyond the wedding day. Designers Rosie Williams and Jess Kaye have noticed a growing demand for RTW options as more women either wish to extend their wedding wardrobe or desire a faster turnaround on their main wedding outfit.
Williams and Kaye firmly believe that the concept of buying bridal ready-to-wear will appeal to a rising number of women who now prefer smaller and more intimate weddings. The trend of grand, elaborate weddings with hundreds of guests is gradually fading, and many women feel that such traditional celebrations are outdated. The heart of The Contemporary Collection lies in the intricate details that create a significant impact, including backless styles, sheer straps, delicate covered buttons, and plush ostrich feather trims. The collection’s silhouettes are designed to exude sexiness, confidence, and sophistication. Moreover, the designers have prioritized re-wearability, ensuring that each piece can be worn long after the wedding day, be it for holidays or black tie events.
The impact of the pandemic on wedding planning cannot be ignored, as many couples are now organizing weddings within shorter time frames that used to take years of preparation. The Own Studio has effectively responded to this shift by launching its first RTW collection and opening a concept store in Shoreditch, a trendy neighborhood in London. The concept store is a meticulously curated space that seamlessly combines fashion, art, interiors, wedding and eveningwear. Hand-selected by the founders, it aims to evoke the ambiance of a quintessential London apartment, featuring luxury lounge areas, mid-century furniture, and modernist artwork alongside the working design studio. Within the store, customers can explore a carefully curated selection of mid-century interior designs as well as modern pieces.
In addition to the RTW line and concept store, The Own Studio has ventured into the accessories market. The brand now offers exquisite jewelry by Alighieri and Completedworks, as well as a thoughtfully selected range of pre-owned shoes from luxury brands including Prada, Gucci, Jimmy Choo, Manolo Blahnik, and Neous. This comprehensive offering allows customers to conveniently shop for their entire wedding wardrobe in one location.
The Own Studio’s expansion into the RTW market and the opening of their concept store in Shoreditch truly signify an exciting new chapter for the brand. With its focus on modern, re-wearable designs and its captivating retail space that seamlessly merges fashion, art, and interiors, The Own Studio is well-positioned to cater to the evolving needs and desires of contemporary women planning their weddings.
Useful links:
1. [The Own Studio Concept Store](https://www.theownstudio.com/concept-store) – Explore the brand’s concept store in Shoreditch, London, and discover their unique blend of fashion, art, and interiors.
2. [The Contemporary Collection](https://www.theownstudio.com/the-contemporary-collection/) – Take a closer look at The Own Studio’s ready-to-wear line, The Contemporary Collection, and explore its modern and re-wearable bridal styles.
