The Outnet, a past-season specialist owned by Yoox Net-A-Porter, has expanded its offerings to include menswear in the US market. This comes after successful launches in the UK, EMEA, and Asia Pacific regions. Previously, The Outnet only focused on womenswear since it was founded in 2009.
With its debut in the US, American customers can now browse and shop from a range of menswear and womenswear options on The Outnet’s webstore. The platform has introduced a dedicated homepage for menswear, a drop-down menu specifically for menswear, and various editorial and marketing campaigns tailored to male customers.
The menswear product categories available on The Outnet are similar to those offered for womenswear, providing customers with a wide variety of options at up to a 70% discount off in-season prices. Additionally, The Outnet has expanded its resale service to include menswear. Customers who choose to sell their gently-used menswear items can receive store credit with a 10% incentive or a direct bank transfer upon a successful sale.
To enhance its menswear offering, The Outnet has curated a selection of products from established brand partners such as Alexander McQueen, Dolce & Gabbana, Sandro, Rag & Bone, and Acne Studios. The platform has also introduced new brands like Canali and Officine Generale to diversify its selection and cater to a broader customer base.
Overall, the expansion of The Outnet into the US menswear market is a significant milestone for the company. By catering to the needs and preferences of male customers, the platform is positioning itself to capture a larger share of the fashion market and provide consumers with a comprehensive range of fashion options.
For more information on The Outnet’s menswear offerings, visit their website or check out this article: Article 1. Additionally, you can browse their curated selection of menswear here: Article 2.
