The collaboration between Gucci and The North Face on their exclusive collection marks a significant moment in the fashion industry, blending the worlds of high fashion and outdoor exploration like never before. The North Face x Gucci collection offers a wide range of men’s and women’s ready-to-wear pieces, accessories, and outdoor gear that capture the essence of adventure in both fashion and the great outdoors.
Featuring stylish shirts, cozy padded coats, trendy skirts, jumpsuits, and more, the collection showcases a unique mix of fashion-forward pieces that appeal to those who crave both style and functionality. The color palette, inspired by the vibrant tones of the 70s, adds a retro flair to the collection, while materials sourced by The North Face and custom floral prints bring a touch of exclusivity to each piece.
In line with both brands’ commitment to sustainability, the collection incorporates eco-friendly practices. The use of Econyl in the luggage pieces, made from recycled materials like discarded fishing nets, speaks to the brands’ dedication to reducing environmental impact. Additionally, the inclusion of archival fabrics and sustainable packaging further emphasizes the importance of conscious design in the fashion industry.
The North Face x Gucci collection will be available in China initially, with select pieces launching on gucci.com. A captivating campaign led by Gucci’s creative director Alessandro Michele, featuring imagery and videos shot by Daniel Shea, seeks to ignite excitement around the collaboration. The visual storytelling of hikers in Gucci attire exploring the Alps pays homage to the shared history of both brands and their commitment to embracing adventure.
To amplify the partnership, ‘Gucci Artwalls’ featuring The North Face x Gucci logo will be showcased in key cities globally, celebrating the fusion of luxury fashion and outdoor ethos. This collaboration is just the latest in a series of successful partnerships for The North Face in 2020, highlighting the brand’s innovative approach to collaboration and design.
With its emphasis on bold design choices, sustainable practices, and immersive marketing campaigns, the Gucci x The North Face collaboration sets a new standard for luxury fashion with an adventurous twist.
Learn more about the collaboration here: Gucci and The North Face.
