The new flagship store of Alexander McQueen, located on Old Bond Street in London, has been recently unveiled to the public. The three-floor space showcases the latest womenswear and menswear collections of the iconic fashion house, designed under the creative direction of Sarah Burton. The store’s design concept reflects Alexander McQueen’s enduring fascination with nature, creating a harmonious and immersive experience for visitors.
The interior of the store is adorned with oak and walnut wood elements on the floors, ceilings, and walls, exuding a sense of warmth and sophistication. Glass cylinders allow natural light to filter into the space, creating a play of light and shadow. Seasonal fabrics from the Alexander McQueen studio are seamlessly integrated into the architecture, ensuring that the store’s ambiance evolves with the changing seasons.
The ground and first floors of the store showcase the brand’s latest collections, inviting customers to explore and experience the craftsmanship and creativity behind each piece. The second floor, on the other hand, serves as an experiential space designed to nurture a creative community. Here, visitors can delve into the world of Alexander McQueen through archival pieces, current collections, photographs, and artworks that offer insight into the brand’s creative process. The second floor will also host exhibitions and talks aimed at inspiring students and emerging creatives in the fashion industry.
To further enhance the store’s artistic ambiance, sculptures created by Chilean artist Marcela Correa are strategically placed throughout the space. These sculptures, made from materials like alabaster, bronze, granite, and wood, serve as subtle guides that enhance the overall aesthetic and atmosphere of the store.
In conclusion, the new flagship store of Alexander McQueen not only signifies the brand’s growth and evolution but also establishes itself as a dynamic hub for creativity and innovation in London’s fashion district. With its unique design elements and curated experiential spaces, the store sets a new standard for fashion retail experiences.
To explore more about Alexander McQueen and its latest collections, visit their official website here. For updates on upcoming exhibitions and events at the flagship store, check out their events page here.
