The Modist recently unveiled its groundbreaking debut campaign, showcasing the beauty and empowerment in modest fashion. With a focus on diversity and individuality, the campaign features women from all walks of life donning luxurious designs available on the platform. The message from The Modist is clear: it’s time to redefine modern modesty.
In a society still grappling with issues of gender equality, The Modist’s campaign stands out by celebrating the uniqueness and creativity of women. The brand’s promotion of modesty as a personal choice challenges conventional norms, emphasizing that modesty is not about hiding one’s true self, but rather about selecting what to showcase. This shift in perspective promotes a newfound sense of freedom, confidence, and inclusivity, reflecting The Modist’s commitment to offering sophisticated attire for women who prefer a subdued style.
Since its inception in 2017 by founder Ghizlan Guenez, The Modist has quickly gained recognition in the modest fashion industry, a sector valued at approximately $250 billion. Boasting a carefully curated collection of over 125 luxury brands, including esteemed designers such as Christopher Kane, Mary Katrantzou, and Marni, in addition to its own line Layeur, The Modist caters to a global clientele. While half of its revenue is generated from the Middle East, the US and UK are close contenders.
With a recent injection of $15 million in funding from Vaultier7, The Modist is poised for further expansion and development. This financial boost will solidify the brand’s position as a trailblazer in the luxury modest fashion niche. The debut campaign not only showcases stunning fashion, but also propels a powerful movement that redefines modern modesty in the realm of style and self-expression.
To learn more about The Modist and its debut campaign, visit their website here. For insights into the latest trends in modest fashion, check out this article here.
