The Met Gala, which took place a couple of weeks ago, may have been overshadowed by another event in London, but its impact on the fashion industry is still being felt. Sales of Karl Lagerfeld’s brand have seen a significant increase of 48% month on month, according to data from resale giant Vestiaire Collective. This surge in sales can be attributed to the heightened interest and exposure the brand received since the Met Gala, which paid tribute to Lagerfeld and his legacy.
Not only has Lagerfeld’s brand experienced a boost in sales, but Chloé, a brand that Lagerfeld once creatively directed, has also seen a significant increase in global sales. Immediately after the Met Gala, Chloé saw a spike of 72% in sales, contributing to an overall 26% increase. Fendi, another brand associated with Lagerfeld, has also witnessed a 6% sales increase, with a 35% surge in the days following the Gala. Interestingly, the Met Gala effect has extended to other red carpet labels as well. Miu Miu saw a 17% rise in sales immediately after the event and now enjoys a 36% increase month on month. Valentino experienced a 15% boost in global sales, accompanied by a 23% increase in searches for the brand.
These positive outcomes are particularly significant for Vestiaire Collective, a platform specializing in vintage and pre-owned fashion. Buyers seeking pieces from Lagerfeld’s past collections are likely to turn to resale sites like this to find them. In fact, Vestiaire Collective sold the exact Lagerfeld-designed Chloé violin dress worn by Margaret Zhang at this year’s Met Gala back in January. This suggests that future Met Galas could continue to drive activity on resale platforms.
In addition to Vestiaire Collective, search facilitator Stylight has also observed a rise in search activity. However, this surge can be attributed to the after-parties that popularized the see-through dress trend, rather than the red carpet itself. Celebrities such as Olivia Wilde, Karlie Kloss, Gigi Hadid, Paloma Elsesser, and Kendall Jenner embraced the sheer look for the after-parties, leading to a 110% increase in Google searches for the “see-through dress trend” in the past month. On Stylight’s platform, demand for mesh clothing has increased by 41% within the same timeframe. Searches for “what to wear under a sheer dress?” on Google have risen by 200%, and visits to Stylight’s editorial article on the topic have surged by 367%.
The timing of this trend is particularly significant as it aligns with the summer holiday season. The popularity of sheer fashion pieces could have a significant impact on beachwear and nighttime looks for beach vacations. Overall, the influence of the Met Gala on both sales and search activity has continued to thrive even after the event itself, leaving a lasting impression on the fashion industry.
Useful links:
– Vestiaire Collective
– Stylight
