Meghan Markle, now officially the Duchess of Sussex, has cemented her status as a global fashion icon with her recent pregnancy announcement and ongoing royal tour of Australia. Known for her impeccable style and influence, Meghan’s fashion choices have a significant impact on the industry.
Dubbed the “Meghan Effect,” her ability to drive sales and boost brand profiles is unparalleled. When Meghan stepped out in an ivory dress by Australian designer Karen Gee, the brand’s website crashed multiple times as fans clamored to get a closer look. This instant recognition and endorsement by Meghan has been a game-changer for brands like Goat, Strathberry, Givenchy, and Stella McCartney, turning them into household names.
But Meghan’s influence goes beyond established brands – she is also reshaping the maternity market. Expectant mothers eagerly await Meghan’s next fashion choices, as they anticipate a surge in demand for maternity wear that is chic and sophisticated. Brands like Seraphine and JoJo Maman Bebe, which have seen sellout statuses after being worn by royal family members in the past, are gearing up for increased sales thanks to Meghan’s fashion influence.
While Kate Middleton has favored high street brands during her pregnancies, Meghan has opted for high-end designer pieces, sparking interest in “budget-friendly Meghan-inspired looks” among fashion enthusiasts and moms-to-be. With her star power only continuing to rise, the maternity market is bracing for exciting growth in the coming months, all thanks to the undeniable “Meghan Effect.”
To read more about Meghan Markle’s impact on the fashion industry, check out this article here. For insights on how Meghan is influencing maternity fashion trends, visit this link here.
