The Lone Design Club (LDC) has recently made waves in London by unveiling their innovative ‘phygital’ shoppable windows on South Molton Street. This revolutionary concept combines physical displays with digital elements to provide customers with a unique shopping experience while adhering to social distancing guidelines.
With five units already up and running on South Molton Street, LDC plans to expand to other locations across London in the near future. These shoppable windows showcase a diverse range of products from independent fashion, beauty, and lifestyle brands such as Ganor, Dominic, Le Slap, Big Horn, The Letter, and Nata Studio. Each product is accompanied by QR codes to seamlessly connect customers to online purchasing options, enabling around-the-clock shopping convenience.
In addition to the innovative shopping experience, customers can further engage with the brands by participating in exclusive events and activities through the LDC Digital Web Store. From personal shopping experiences to beauty events and tutorials, LDC is committed to providing a comprehensive and interactive customer journey.
Rebecca Morter, the CEO of Lone Design Club, emphasized the importance of adapting to the evolving retail landscape, particularly in light of the challenges posed by the Covid-19 pandemic. Morter underscored the need for innovative solutions to support young designers facing obstacles like high rents and rates. She expressed gratitude for the collaborative efforts of South Molton Street, Kenningham Retail, and the City of London Corporation in driving forward these positive changes in the retail industry.
Having successfully hosted pop-up stores in various countries, including the UK, Italy, and China, LDC has a proven track record of supporting over 300 independent brands. The introduction of ‘phygital’ shoppable windows marks a significant advancement in LDC’s commitment to delivering immersive retail experiences that prioritize storytelling, sustainability, and ethics. By pushing the boundaries of creativity and collaboration, LDC is setting a new standard for innovative retail concepts.
With a focus on fostering a dynamic and engaging retail environment, Lone Design Club continues to pave the way for the future of shopping experiences in London and beyond.
Useful Links:
1. Lone Design Club Official Website
2. City of London Corporation Official Website
