The Kooples has taken a major step forward in expanding its product line by venturing into the handbag market. With a successful introduction of the Emily handbag last year, the French brand has experienced a significant increase in the revenue generated from accessories. The success of the launch has paved the way for a new and ambitious strategy to further grow its presence in the accessories segment.
In a bid to solidify its position in the affordable luxury handbag market, The Kooples has enlisted the help of internationally renowned celebrities such as Irina Shayk, Stella Maxwell, and Zayn Malik. With each celebrity lending their name to a unique handbag model, the brand aims to capture the attention of millennial consumers through social media engagement and celebrity endorsements. By tapping into their massive Instagram following, The Kooples is poised to attract a wider audience and establish itself as a prominent player in the industry.
Looking to the future, The Kooples is on track to achieve a 15% revenue share from accessories, with ambitious projections indicating a potential increase to 30% in the next two years. The brand’s commitment to innovation and collaboration with celebrities underscores its dedication to staying ahead of the curve in the competitive fashion market. By focusing on handbag development, digital marketing, and strategic retail expansion, The Kooples is well-positioned to continue its upward trajectory and reach new heights of success.
For more information about The Kooples’ new handbag strategy, check out their official website here. Additionally, to stay updated on the latest celebrity collaborations and handbag releases, follow The Kooples on Instagram here.
