The influence of celebrities on luxury fashion in 2018 cannot be underestimated, as highlighted in a recent report by Lyst, a global fashion search platform. With over 100 million searches conducted by 80 million shoppers across 5 million fashion products from 12,000 online stores, the impact of celebrity influencers like Kylie Jenner, Kim Kardashian, and Meghan Markle is undeniable.
Kylie Jenner, known for her daring fashion choices, has driven a staggering 2 million searches this year alone. From Adidas tracksuits to Dior sunglasses and Alexander Wang mini dresses, her bold style statements have resonated with fashion enthusiasts worldwide. Kim Kardashian, on the other hand, has played a pivotal role in bringing back the Fendi logo, generating buzz when she rocked the FF ‘Zucca’ monogram in a striking head-to-toe ensemble. Meanwhile, the elegant and sophisticated fashion sense of Meghan Markle, the new Duchess of Sussex, has caused a 200%+ increase in searches for the brands she wears.
The report also shed light on the rising popularity of social media-driven brands such as Veja, Reformation, and Attico, who have leveraged their strong presence on platforms like Instagram to boost their sales. Logomania continues to reign supreme in the world of luxury fashion, with brands like Supreme, Champion, Fila, Prada, and Gucci dominating search demand.
When it comes to specific fashion items, coveted pieces in 2018 included the iconic Gucci logo belt, the Off-White Industrial belt, Fendi logo tights, and Ganni’s pink boilersuit. Ugly sneakers, belt bags, leggings, puffers, and slides emerged as top-selling categories, reflecting a preference for casual and comfortable styles among consumers.
While fashion trends may come and go, timeless pieces like skinny jeans and crop hoodies continue to maintain their popularity. Consumers appear to gravitate towards familiar styles that offer a blend of practicality and comfort. As we approach the end of 2018, it is evident that the trifecta of celebrity influence, social media presence, and brand recognition will continue to shape the landscape of luxury fashion in the years ahead.
To stay updated on the latest luxury fashion trends and celebrity styles, check out Lyst’s comprehensive fashion search platform here. Additionally, for exclusive insights and behind-the-scenes looks at the fashion industry, explore The Business of Fashion website here.
