The impact of the Covid-19 pandemic on Marc Jacobs, a renowned brand under the umbrella of French luxury group LVMH, has been significant. The brand, led by its namesake American designer, has been working tirelessly to navigate through challenges in recent years. However, the global crisis caused by the coronavirus has created additional hurdles for Marc Jacobs, resulting in reports of workforce reductions and employee layoffs.
One of the notable casualties of the recent job cuts was French designer Olympia Le-Tan, who was spearheading the accessible line, The Marc Jacobs, introduced in 2019. Although there were speculations about cutbacks, the brand has refuted these claims, asserting that all divisions are operational with various ongoing projects. The company clarified that only 10% of its global workforce, particularly in retail, were impacted by the layoffs.
In response to inquiries, the brand elaborated that adjustments were essential due to the pandemic’s impact on the retail sector, necessitating changes to align with the evolving business landscape. This included the streamlining of certain roles and a realignment of responsibilities for a limited number of employees. Despite repeated requests, the company did not provide further comments to FashionNetwork.com.
Another departure from Marc Jacobs was Olivia Fournier, who previously held the position of head of marketing and communication for the EMEA region at the brand’s Paris office. Despite facing challenges, such as discontinuing the youth line, Marc by Marc Jacobs, and the menswear collection in 2017, the brand has recently relaunched a men’s line. The new collection, characterized by a laid-back and stylish aesthetic, aims to complement The Marc Jacobs line and drive sales.
While the pandemic has presented setbacks, Marc Jacobs remains unwavering in its commitment to revitalize its operations and showcase the creative ingenuity synonymous with the brand. The resilience demonstrated by the company in adapting to the current circumstances and driving positive change highlights its determination to overcome challenges and forge ahead.
To learn more about Marc Jacobs and its latest collections, visit their official website here. Additionally, for updates on industry trends and developments, explore insights from LVMH’s official website here.
