The French Federation Announces Dates for Men’s Wear and Haute Couture Shows in January, Reveals $123 Million Media Impact Value
Paris, the fashion capital of the world, is gearing up to showcase the latest in men’s wear and haute couture in January 2021. Despite the challenges posed by the ongoing pandemic, the Federation de la Haute Couture et de la Mode has confirmed the dates for the upcoming runway seasons, bringing excitement and anticipation to the fashion industry.
The men’s wear season is set to kick off from January 19th to January 24th, 2021, followed by the haute couture season from January 25th to January 28th, 2021. Fashion enthusiasts can expect a diverse range of shows, presentations, and digital events, as designers adapt to the evolving landscape of fashion in a post-pandemic world.
Looking back at the previous Paris Fashion Week held in September/October, the Federation reported a total media impact value of $123 million. This impressive figure reflects the success of the event in attracting global attention and engagement, despite the challenges of a virtual format.
The Federation’s partnership with Launchmetrics played a crucial role in maximizing the reach of Paris Fashion Week, with collaborations extending to platforms like Google, YouTube, Instagram, and more. These strategic partnerships helped showcase the creativity and diversity of the fashion houses on the official calendar, elevating Paris Fashion Week to a global stage.
As the fashion industry continues to navigate the uncertainties of the pandemic, the Federation remains optimistic about the future of Paris Fashion Week. With a strong foundation in place and a commitment to innovation and creativity, the upcoming seasons are poised to build on the success of past events and solidify Paris as a leading force in the world of fashion.
To stay updated on the latest fashion news and trends, visit Federation de la Haute Couture et de la Mode and Launchmetrics.
