The European fashion industry is undergoing a major transformation with the establishment of the European Fashion Alliance (EFA), a collective effort to build a prosperous, sustainable, and inclusive fashion ecosystem in Europe. Comprised of various fashion councils and organizations from different European countries, including France, Italy, Austria, Norway, Portugal, Spain, Denmark, and the Baltics, the EFA aims to bring together diverse perspectives and voices.
While the British Fashion Council is not directly involved in the EFA, the UK is represented through The Prince’s Foundation sustainability charity, ensuring that the UK’s interests and contributions are recognized within the alliance. This collaboration serves as a platform for fashion councils, promotion institutions, incubators, and clusters to collaborate, share knowledge, and exchange best practices. By fostering collaboration, the EFA intends to advocate at the European level, engaging with economic, political, and social stakeholders to advocate for a thriving future for the fashion industry.
One of the crucial goals of the EFA is to develop a comprehensive strategy in the coming months that addresses pressing issues, with sustainability being a top priority. Recognizing the transformative power of the fashion industry, the alliance sees itself as a key player in advancing the goals of the New European Bauhaus initiative. This initiative seeks to combine creativity, economy, and sustainability to create a better future. The EFA firmly believes that fashion, with its blend of craftsmanship, technology, aesthetics, and inclusivity, can significantly contribute to these goals.
The launch of the European Fashion Alliance has garnered support and recognition from influential figures in the fashion industry. Mariya Gabriel, the European commissioner for innovations, research, culture, education, and youth, commended the initiative as a “brilliant idea” and pledged her support. Pascal Morand, president of the Fédération de la Haute Couture et de la Mode, emphasized the significance of sharing and materializing values at the European level, expressing enthusiasm for the alliance’s mission.
To further strengthen collaboration and outline a path forward, the EFA plans to host a summit during Gran Canaria Swim Week in October. This dedicated event will offer an opportunity for the members of the alliance to convene and discuss strategies, goals, and initiatives.
The establishment of the European Fashion Alliance marks a significant milestone towards a more united and impactful European fashion industry. Through the convergence of fashion councils and organizations from across the continent, the EFA aims to drive change, advocate for sustainability, and establish a thriving fashion ecosystem that benefits all stakeholders. With its diverse membership and commitment to collaboration, the EFA is poised to make a notable difference in shaping the future of European fashion.
For more information, please visit:
1. https://www.europeanfashionalliance.eu
2. https://www.neweuropeanbauhaus.eu
