Kering Eyewear is proud to announce the debut of the first-ever Balenciaga eyewear collection, now exclusively available at Dover Street Market locations worldwide. This launch marks a significant milestone for the iconic Parisian fashion house as it brings its eyewear production in-house, aligning with Kering’s esteemed fashion portfolio.
Previously, Balenciaga’s eyewear line was managed by the well-known Marcolin Group, renowned for collaborations with top luxury brands. The shift to Kering Eyewear signals a new era for Balenciaga, characterized by cutting-edge designs and uncompromising quality.
To commemorate this exciting new partnership, exclusive pop-up shops have been unveiled at Dover Street Market outlets in major cities like Tokyo, Los Angeles, and London, among others. These pop-ups feature one-of-a-kind design elements such as glowing podiums, mirrored walls, and custom light boxes showcasing the latest Balenciaga Eyewear campaign. The collection itself is artfully displayed on suspended stands, creating an immersive and visually captivating shopping experience for customers.
The Balenciaga Eyewear collection, which includes sunglasses and prescription frames, will be available for a limited time exclusively at Dover Street Market from January 2nd to 9th. This exclusive opportunity allows fashion aficionados to be among the first to experience and acquire these highly-anticipated pieces before their wider release. The collaboration between Balenciaga and Kering Eyewear represents a fusion of innovation and craftsmanship, setting a new standard for luxury eyewear.
To discover more about the Balenciaga Eyewear collection and this exciting collaboration, visit the official Dover Street Market website here and explore Kering Eyewear’s offerings here.
