The highly anticipated boutique known as The Collection is getting ready to make its grand debut in London’s vibrant Soho neighborhood come February. Situated at 17 Brewer Street, this new concept store, owned by Shaftesbury, is gearing up to become the UK’s premiere destination for exclusive streetwear and rare designer goods.
Spanning across two floors and a spacious 1,215 square feet, The Collection promises to offer customers an unparalleled shopping experience. Boasting an impressive selection of over 100 unique and rare trainers, along with thousands of collectible streetwear pieces and accessories, the store will also serve as an educational hub for fashion enthusiasts keen on exploring the history of streetwear.
In addition to sought-after designer goods from notable brands like Supreme and Louis Vuitton, shoppers can look forward to stumbling upon unique gems such as the world’s only Supreme x The North Face sample jacket.
To take the shopping experience up a notch, The Collection will feature a fashion-themed café where patrons can delight in a special menu of cakes inspired by iconic brands and savour hot beverages from Monmouth Coffee while perusing the curated collection in-store.
Addy Williams, the senior retail portfolio manager at Shaftesbury, couldn’t contain her excitement regarding the launch of this revolutionary concept store. “The Collection is poised to make a significant impact in the neighborhood, offering a handpicked selection of iconic streetwear pieces and rare designer finds to a diverse range of customers from around the world,” Williams enthusiastically revealed.
Soho has experienced a resurgence of interest in recent times, with various independent streetwear labels such as END., Axel Arigato, Footpatrol, and Palace making their mark in the area. The arrival of The Collection is set to solidify Soho’s status as a go-to destination for trendsetting individuals in search of one-of-a-kind and story-worthy pieces.
Check out more details about The Collection and stay updated on its latest offerings by visiting their official website. For a sneak peek of what’s in store, browse through their Instagram page @thecollectionsoho.
