The Bias Cut, an e-commerce platform specializing in unique and sustainable fashion, has recently unveiled its highly anticipated AW20 collection alongside a comprehensive rebranding campaign. Founder Jacynth Bassett expressed her excitement for this new chapter, citing the challenging year as the perfect opportunity for a fresh start.
The rebranding initiative encompasses a sleek new logo, a revamped website design, and eco-friendly packaging options. Early sales figures have exceeded expectations, with an impressive 102% increase in revenue, signaling a positive reception from customers.
Embracing the belief that style is ever-evolving, The Bias Cut’s AW20 collection features a curated selection of British and sustainable brands, with a noticeable shift towards accessories and jewelry in response to changing consumer preferences during the pandemic. Independent designers like Fabienne Chapot, Pom Amsterdam, and Wyse London are prominently featured in the new lineup.
Sustainability remains a top priority for the brand, with an emphasis on using recycled and biodegradable materials in their garments. The collection’s imagery showcases real women of all body types, reinforcing The Bias Cut’s commitment to inclusivity and diversity in fashion.
The redesigned website boasts enhanced functionality for a seamless shopping experience, including helpful tools like ‘Shop By Body Shape’ and a ‘Cost Per Wear Calculator’. The updated color palettes and graphics reflect seasonal tones while maintaining the brand’s signature burgundy hue.
In conclusion, The Bias Cut’s rebranding efforts symbolize a blend of tradition and innovation, staying true to its values while adapting to the ever-changing landscape of fashion. With a focus on sustainability, inclusivity, and timeless style, The Bias Cut’s AW20 collection and revamped website highlight their dedication to creating a more conscious and fashionable future.
To explore The Bias Cut’s AW20 collection and rebranded website, visit their official online store here. For more information on sustainable fashion and style tips, check out their blog section here.
