The acquisition of Brain Value by the Ifop Group is a strategic move that holds great potential. The Ifop Group, known for its expertise in opinion surveys and market data analysis, has experienced significant growth and has ambitious plans for the future. With the support of their new shareholder, LFPI, they have expanded their presence in the Beauty and Luxury sectors, both in France and internationally.
By acquiring Brain Value, the Ifop Group aims to strengthen its leadership in the luxury and beauty sectors. Brain Value, founded by Nicolas Riou in 2003, is an expert in qualitative and strategic studies in France. The acquisition brings complementary approaches and expertise that will enhance the Ifop Group’s offering to clients and help them better understand society’s evolving expectations.
As the luxury industry navigates societal changes and adapts to the aspirations of younger generations, the insights provided by Brain Value will be invaluable. The Ifop Group, with its community of experts and rich history of survey data, can now rely on Brain Value’s contribution to gain a deeper understanding of these changes and develop winning strategies.
Looking ahead to 2023, the luxury sector will require fundamental research related to brands, measuring brand equity, and successful communication strategies. Retail and the customer experience, both physical and digital, will also be a significant focus. The Ifop Group helps brands identify and segment diverse audiences, enabling them to develop customized strategies for each.
While the luxury sector holds great hopes for the future, there are also concerns. Luxury brands must invest in their CSR commitments to appeal to younger generations and avoid criticism. Social polarization is another threat, as luxury houses must be careful not to exclude or offend more modest targets. Respect and solidarity are values that must be integrated and defended.
In 2023, the Silver generation will be in the spotlight. The Ifop Group plans to launch a major international study on this demographic, as they remain an important clientele for the luxury sector. Their expectations and lifestyles have evolved, and brands must recognize and target them accordingly.
AI is a game-changing advancement in data utilization that the Ifop Group recognizes and pays special attention to. While AI can optimize data processing, it can never replace the interpretation and insight provided by human intuition and expertise. The emotional connection and intuition of a salesperson during the buying experience remain the strength of human intelligence, even as AI allows for precise knowledge of customers.
Useful links:
– Ifop Group official website
– Brain Value official website
