Lenzing’s sustainable fiber brand, Tencel, and British designer Amy Powney of Mother of Pearl have revealed the finalists of their design competition, ‘Fashion Reimagined’. The competition, which was featured at the ‘Best of GFW’ Catwalk during Graduate Fashion Week, aimed to explore sustainability in fashion.
Named after Powney’s recent documentary, the competition challenged designers to draw inspiration from trees in various ways. The brief, ‘Any Tree, Any Idea Goes’, encouraged participants to consider sustainability, circularity, and supply chain in their designs.
Out of numerous entries, five student designers stood out as finalists, each representing different design pillars. William Moore’s ‘Shadowed Structure’ focused on technology and innovation, while Emma Dereve’s ‘I’m A Tree Hugger’ highlighted zero waste. India Lupton’s ‘Psithurism’ emphasized functionality, and Maddison Brabrook’s ‘The Meaning of The Tree Of Life’ explored circularity. Lastly, Millie Grover’s ‘Family Ties’ celebrated body positivity.
The collaboration between Tencel, Powney, and the finalists showcased sustainable fashion’s potential, promoting the use of eco-friendly Tencel fibers and encouraging collaboration and innovative design thinking. The designs were crafted and manufactured by The Prince’s Foundation at Dumfries House in Scotland, in collaboration with graduates from the Modern Artisan and Batch Production Skills Programs. Camper boots, also made with Tencel fibers, completed the final looks.
Fashion Reimagined serves as an important platform for emerging designers to showcase their sustainable solutions, offering a fresh perspective on fashion’s relationship with the environment. The finalists’ designs demonstrate their creativity and dedication to sustainability, inspiring the next generation of designers.
As the fashion industry grapples with its environmental impact, initiatives like Fashion Reimagined are critical in promoting sustainability. By highlighting the versatility and potential of sustainable materials like Tencel fibers, the competition reminds us that fashion can be both visually appealing and environmentally conscious.
The Fashion Reimagined finalists and their designs exemplify the future of fashion innovation, proving that sustainability can be at the forefront of the industry. It is crucial to celebrate and support initiatives that encourage sustainable practices as the industry moves towards a circular and responsible future. Tencel and Amy Powney’s collaboration emphasizes the importance of conscious design and manufacturing processes, reminding us of fashion’s potential to make a positive difference in the world.
Useful links:
1. Tencel website – Learn more about Tencel and its sustainable fiber brand.
2. Mother of Pearl website – Explore Amy Powney’s fashion brand and their commitment to sustainability.
