Temperley London, known for its ethereal eveningwear and romantic vibes, has taken a strategic leap by opening its first standalone store outside of the South East, right at Victoria Leeds. This move marks a major expansion in its presence within the UK market. The brand’s artisan techniques and intricate hand-worked embellishments have made it a standout in the bridalwear sector.
The newly launched pop-up shop at Leeds will exhibit the Autumn and Winter 2019 ready-to-wear collections, in addition to a curated range of bridal wear. Luca Donnini, the CEO of Temperley London, emphasized the significance of broadening retail operations beyond London to reach a wider audience in the UK. The expansion plan includes the introduction of new product categories in 2020, such as the renowned Bridal collection, while delivering a luxurious and personalized shopping experience for customers.
Despite its popularity among high-profile British celebrities like the Duchess of Cambridge, Jodie Comer, and Fearne Cotton, most of Temperley’s sales currently originate from overseas. The new pop-up store at Victoria Leeds is slated to remain operational for at least six months, allowing patrons to delve into the brand’s offerings in a refreshing and unique ambiance. Ultimately, the expansion of Temperley London to key UK locations represents a significant stride towards enhancing its presence in the national market.
Learn more about Temperley London’s latest collections and updates here. Explore the exquisite bridal range by Temperley London here.
