Ted Baker is ramping up its efforts to expand globally by teaming up with Timex Group to design and distribute watches worldwide. This strategic partnership is part of Ted Baker’s overall plan to broaden its line of licensed products and solidify its reputation as a major player in the global lifestyle market.
Ray Kelvin, the CEO of Ted Baker, couldn’t contain his excitement about the collaboration, seeing it as a fantastic opportunity to boost the brand’s watch business by leveraging Timex Group’s extensive global network and distribution capabilities. Thanks to this partnership, Ted Baker’s stunning watch collections will soon hit the international market through select high-end retail partners, set to make their debut in the summer of 2019.
This latest initiative follows a period of remarkable growth for Ted Baker’s licensed products, which have been performing exceptionally well in recent months despite the challenges faced by the brand’s brick-and-mortar stores. In addition to joining forces with Timex, Ted Baker has been actively expanding its licensing agreements, with notable deals such as a popular underwear collaboration with Delta Galil and an expanded product range with The Tile Shop.
In line with its licensing strategy, Ted Baker is also reevaluating its partnerships and bringing certain licenses in-house where it makes good business sense. For instance, the company recently decided to end its footwear deal with Pentland, demonstrating its commitment to optimizing its licensed offerings for sustainable growth.
In essence, the collaboration with Timex Group marks a pivotal moment in Ted Baker’s growth trajectory, positioning the brand for greater visibility and market penetration on a global scale. By focusing on creating distinctive and complementary product lines spanning from clothing and accessories to now watches, Ted Baker is on track to cement its status as a premier lifestyle brand in the international marketplace.
To learn more about Ted Baker’s global expansion efforts, check out the company’s official website here. For further insights into the world of licensed product partnerships, explore the latest trends in the industry here.
