The arrival of TAG Heuer at Liverpool One is a momentous occasion for Grosvenor and DMR. Known for its strong performance at Liverpool One, DMR is teaming up with TAG Heuer to open its third store at the mall. TAG Heuer, a Swiss watch brand under the LVMH luxury goods conglomerate, is making its first dedicated partnership in Liverpool.
The new boutique, set to open in October, will be the largest of its kind in the country, spanning 3,600 sq ft. It will boast a private luxury lounge and bar, as well as a traditional boutique space. This expansion demonstrates DMR’s confidence in Liverpool One, where it has been operating since 2008.
Grosvenor, impressed by DMR’s continued success, sees this new commitment as a significant vote of confidence in Liverpool One. The mall already houses DMR’s Omega boutique and its recently renovated and upsized jewellery and Rolex flagship store on South John Street.
John Robinson, the Managing Director at DMR, expressed his excitement about the partnership with TAG Heuer and Liverpool One. He emphasized DMR’s longstanding relationships with both entities and the desire to further strengthen their bond. Additionally, DMR has plans to open another store in London in September, unveiling its Peninsular hotel showroom.
The collaboration between DMR and TAG Heuer at Liverpool One is a testament to the growth and accomplishments of both brands. As they expand their presence in Liverpool, they are leaving a significant impact on the luxury jewellery and watch market. This partnership highlights the allure of Liverpool One as a premier shopping destination and reaffirms DMR’s commitment to delivering an exceptional retail experience.
(Relevant links:
1. TAG Heuer Official Website
2. Liverpool One Official Website)
