Tag Heuer is solidifying its presence in the Northern Ireland market with a groundbreaking partnership with Lunn’s Jewellers. The luxury Swiss watch brand is set to open its first standalone store at the prestigious Queen’s Arcade in Belfast, moving on from its previous shop-in-shop setup within Lunn’s Jewellers.
The new Tag Heuer boutique boasts meticulously designed interiors that reflect the brand’s signature design elements. Shades of pale and dark grey, along with smooth and perforated materials, create a sophisticated ambiance that pays tribute to watch mechanisms. Customers can immerse themselves in a world of luxury as they explore a wide range of Tag Heuer watches, including highly sought-after models like the Carrera Heuer 01 and the iconic Monaco, alongside exclusive special editions.
Rob Diver, managing director of Tag Heuer Europe, expressed his excitement and pride in the partnership with Lunn’s Jewellers for this project. The opening of the boutique represents a substantial investment of £400,000 by Lunn’s Jewellers, a well-respected family-owned business with deep roots in Queen’s Arcade. Plans are also in place for a £2 million refurbishment of the historic Victorian Arcade, enhancing the overall luxury shopping experience in the area.
Peter Lunn, Chairman of Lunn’s Jewellers, commended Tag Heuer’s decision to expand its footprint in Belfast, recognizing it as a testament to the city’s appeal to high-end clientele. This strategic move not only underscores Belfast’s growing status as a top retail destination but also showcases the brand’s confidence in the area’s potential for luxury goods.
In summary, the collaboration between Tag Heuer and Lunn’s Jewellers marks a significant milestone in the Northern Ireland luxury watch sector. The unveiling of the standalone Tag Heuer boutique promises customers in Belfast an unmatched shopping experience, seamlessly blending Swiss craftsmanship with timeless elegance.
To learn more about Tag Heuer’s latest collections and innovations, visit their official website here. For updates on Lunn’s Jewellers and their luxury offerings, check out their website here.
