The latest report from the Swiss watch-makers association (FH) revealed a 3.9% increase in watch exports for November, reaching over CHF2 billion (€1.8 billion). This growth, although slightly lower compared to previous months, represents a return to pre-2015 levels. Despite a slowdown in growth rate, FH emphasized the continued positivity in the industry.
The data highlighted variations in performance across price segments and markets. Watches priced above CHF3,000 saw an 8.4% increase in exports, while those in the CHF200 to CHF500 range experienced a decline of 13.6%. In terms of regions, Asia continued to show growth, with Hong Kong and China leading the way with significant increases.
The US market also proved to be strong in November, with an 11.2% rise in exports. However, European markets faced a decline, with only Germany and France showing growth. The overall European export decrease was attributed to market conditions in other major European countries.
The positive momentum of the Swiss watch industry in recent years, especially in the Asian market, is driving this growth. While the pace may have slowed slightly, the future looks bright for Swiss watch-makers on the global stage.
In summary, the Swiss watch exports’ resilience in the face of changing market dynamics is a testament to the industry’s strength. With promising growth trends in key markets, the outlook for Swiss watch-makers remains optimistic.
For more information on Swiss watch exports, visit the FH website or read about the latest trends in luxury watches at WatchTime.
