Swiss private equity firm Haeres Capital has announced the appointment of Jérôme Macario as its operating partner as it looks to expand into the luxury sector. Haeres Capital, owned by Philippe Camperio, made headlines in 2018 when it acquired renowned Italian hat-maker Borsalino. Now, the firm aims to establish a boutique investment division that focuses on aspirational brands in the luxury lifestyle sector.
Macario brings extensive experience to his new role, having worked in the industry for over two decades. He started his career with the Auchan-La Rinascente group in Milan before joining Carrefour in Paris. In 2007, he moved to the prestigious Kering luxury group, where he held several key positions, including financial controller and controlling manager of the Gucci group in Florence. In 2014, Macario became the CFO of Brioni before leading Italian communication and event management company Triumph Group International in 2020.
Haeres Capital, founded in 2011, specializes in acquiring and managing lifestyle brands. Apart from its ownership of Borsalino, the firm also acquired Swiss hosiery company Fogal and has been involved in a luxury property project in the Côte d’Azur. Currently, Haeres Capital is in negotiations with three additional brands to further expand its portfolio.
The appointment of Macario as operating partner reflects Haeres Capital’s commitment to investing in and growing luxury brands in the market. With his financial expertise and experience in the luxury fashion industry, Macario brings valuable insights and leadership to the firm. His role will be pivotal in establishing and developing the new luxury division at Haeres Capital.
This move comes at a time when the luxury lifestyle sector is experiencing significant growth, with consumers increasingly seeking aspirational brands that offer high-quality products and unique experiences. Haeres Capital aims to capitalize on this trend by identifying and investing in brands that align with the evolving preferences of luxury consumers.
As Haeres Capital expands its portfolio and strives to become a key player in the luxury sector, the addition of an operating partner will greatly enhance the firm’s capabilities. Macario’s appointment signifies the firm’s ambition to cultivate a strong network of luxury brands and create value through strategic investments.
With its successful track record in acquiring and managing lifestyle brands, Haeres Capital is well-positioned to navigate the competitive luxury market. The firm’s expertise, combined with Macario’s deep industry knowledge, will enable Haeres Capital to identify promising investment opportunities and drive growth within the luxury division.
As Haeres Capital continues its negotiations with potential brands, the firm is poised to make further acquisitions and solidify its position as a leading investor in the luxury lifestyle sector. With Macario’s guidance and expertise, Haeres Capital is set to make a significant impact in the industry, contributing to the growth and success of luxury brands in the market.
Useful Links:
1. Haeres Capital
2. Borsalino
