Swatch Group, a leading Swiss watchmaker, has made the difficult decision to cancel the highly anticipated retailer event in Zurich at the end of this month. The event, known as Time to Move, was originally scheduled to take place from February 28 to March 6, but concerns surrounding the coronavirus outbreak have led to its cancellation.
In an official statement released on Monday, a spokesperson for Swatch Group Prestige Brands emphasized the company’s primary concern for the safety and well-being of guests, partners, and colleagues. The decision to cancel the event was made in light of the uncertainty surrounding the spread of the 2019-nCoV coronavirus, and Swatch Group did not want to risk the health of anyone by proceeding with the event.
Time to Move was intended to showcase the latest innovations and designs from Swatch Group to retailers, with a press event scheduled to follow later. However, given the current circumstances, the company felt it was best to prioritize caution and cancel the event entirely.
As the situation with the coronavirus continues to evolve, it remains unclear whether the event will be rescheduled for a later date or if it will be canceled for this year altogether. Swatch Group will be closely monitoring the developments surrounding the virus to make a decision in the best interest of everyone involved.
The decision to cancel the event reflects a broader trend of events and conferences being postponed or called off worldwide due to the global impact of the virus. The fashion and luxury industries, in particular, are facing challenges as they navigate through the need to cancel large gatherings meant to showcase new collections and products.
Despite the setback, Swatch Group remains committed to ensuring the health and safety of all individuals associated with the Time to Move event. The company is hopeful that once the global health situation improves, they can resume their events and activities to showcase their innovative and high-quality products to customers.
In the meantime, Swatch Group urges its partners, retailers, and guests to prioritize their health and safety by taking necessary precautions to prevent the further spread of the coronavirus. The company assures its customers that even in the face of uncertainty, they will continue to provide exceptional products and services.
For more information on the impact of the coronavirus outbreak on the fashion industry, click here.
To stay updated on Swatch Group’s latest news and updates, visit their official website here.
